Since the creation of cinema, the main arbitrators for any film’s success are the viewers. After all, it is the audience’s response that serves as the main indicator of the success and relevance of each film. Since its inception, the Odesa Film Festival was oriented towards the audience, which has allowed it to become one of the largest film festivals in Eastern Europe. For many years now the viewers of the International Competition Program have been choosing the winning films, which receive the main award of the OIFF – the Grand Prix.
That is why the viewer became the central character of the new poster of the 8th Odesa Film Festival. The color scheme of the poster harmoniously combines pastel tones that convey the atmosphere of summery lightness and sea breeze, which reflect just some of the many facets of Odesa. The authors of the official style of the 8th OIFF are an art duo of twin brothers Ivan and Vasyl Kostenko, founders of BRATY design studio.
“Only filmmakers have the opportunity to look behind the scenes and watch the process of a film’s creation. The main purpose of their art is to immerse the viewer into the atmosphere of that part of reality that they wish to display on the screen. The round window on the poster symbolizes the lens of the movie camera and allows the observer to immerse themselves into the special world of cinema created by the filmmakers. We wanted to show that anyone who happened to be in Odesa during the festival can not only watch great films, but also become a part of a special cinematic celebration that engulfs the city in mid-July”, Ivan and Vasily Kostenko noted.
The twin brothers Vasyl and Ivan Kostenko founded BRATY design studio in 2011. They have been creating the official posters of the Odesa Film Festival for three years in a row. The art duo work in the technique of collage, using photographs, magazine clippings, watercolor paintings and other components.
We remind you that the 8th Odesa International Film Festival will be held from 14 to 22 of July. Christian Petzold, Rimma Zyubina and Sibel Kekilli will sit on the jury of the International Competition, Natalia Vorozhbyt – the National Competition, and Roman Bondarchuk will join the jury of the European Documentary Film Competition. The name of the head of the jury will be announced later.